Monday Bacon: Special k?

In one of the boldest marketing campaigns I’ve seen in a while, the folks at Special K are trying to talk you into eating their products to be healthy and lose weight. WHAT? Yup. They show a too skinny girl on tv stressing about eating food but then the awesomely crappy products of Special K cereals swoop in to save her from yet starving again.

They even have their own diet. The diet consists of 2 bowls of cereal! …and a sensible meal for dinner. Cereal. To lose weight. Sure. Here’s a sampling of the carb count (according to of some of their “best” products:

Special K Bar: 17g

Fruit and Yogurt Cereal: 27g

Plain Special K Cereal: 23g

Protein Water (SRSLY): 13g

Basically, they’re saying, “Don’t eat that ucky junk food, eat OURS!” And they unabashedly sell this stuff day in and day out. SRSLY? Fail! FailFailFail!

Everything I do is for my people.


About tosabarbell

For training opportunities at tosabarbell, call or text Juli at 320-296-9313. e-mail to At tosabarbell, I build relationships cultivated in a strength and learning environment. There is no 12 week magic pill program to strength but rather a lifetime commitment to be the very best and most useful human you can be. tosabarbell is a private, home grown gym with three lifting platforms; squat rack; prowlers; throwing implements; bars, bumpers and everything else needed for an effective strength and conditioning program. Straightforward barbell programming including the Olympic lifts; sound (read: not fancy bullshit) diet advance for weight gain or loss; and strong coaching will ensure you will meet your goals such as becoming stronger, more explosive, and better conditioned. I have been coaching teams and athletes for over 30 years. I grew up participating in various sports at various levels but was always drawn to those that require strength training. I have multiple local, national, and world records in the sports of Weightlifting and Highland Games Heavy Events as well as a combined total of 5 World Championships. My 5 years of training and coaching under Mark Rippetoe provided a wide range of influence from some of the top strength & conditioning and throwing coaches in the country. I will strongly encourage tosabarbell athletes to compete (and prepare you to do so.) However, tosabarbell is also for those who wish to be stronger and go through life feeling better. Matt WanAt is a retired Professional Strongman who competed frequently with Strongman Champions League in Europe. He played a year of D1 football with Iowa before concentrating on his Chemical Engineering degree in Iowa City. He is a native of Wauwatosa and still remains a staunch supporter of Tosa East. This blog will be a mixture of strength notes, coaching and nutrition tips, personal shit; bacon delicacies, and a whole lot of fun.
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