In one of the boldest marketing campaigns I’ve seen in a while, the folks at Special K are trying to talk you into eating their products to be healthy and lose weight. WHAT? Yup. They show a too skinny girl on tv stressing about eating food but then the awesomely crappy products of Special K cereals swoop in to save her from yet starving again.
They even have their own diet. The diet consists of 2 bowls of cereal! …and a sensible meal for dinner. Cereal. To lose weight. Sure. Here’s a sampling of the carb count (according to Livestrong.com) of some of their “best” products:
Special K Bar: 17g
Fruit and Yogurt Cereal: 27g
Plain Special K Cereal: 23g
Protein Water (SRSLY): 13g
Basically, they’re saying, “Don’t eat that ucky junk food, eat OURS!” And they unabashedly sell this stuff day in and day out. SRSLY? Fail! FailFailFail!
Everything I do is for my people.